Ted Stumpf
Ted Stumpf, Windermere Napa Valley PropertiesPhone: (707) 246-9825
Email: [email protected]

How to Appeal to Millennial Buyers

by Ted Stumpf 07/18/2021

Image by Free-Photos from Pixabay

If you've recently made the decision to put your home on the market in the near future, you're probably already aware that the Millennial generation has a reputation for being a bit different from their counterparts of the past. For instance, you may have heard that this generation is putting off home ownership longer than any of their predecessors and that they've got quirky requirements such as walkable urban locations. Although you can't help where your home is situated, there are other things you can do to make your home more attractive to Millennials. Here's what you can do:

Create a Low Maintenance Yard

Although many Millennials have discovered the joy of gardening, their efforts are going more to growing at least some of their own food rather than maintaining a fussy ornamental landscape. Vast lawns don't appeal to them, and neither do high-maintenance trees and shrubbery. Consider replacing much of your lawn with a low-maintenance rock garden and eliminating any feature that requires significant time and attention.

Create an Appealing Online Presence

Millennial Buyers are far more likely to decide to view specific properties as the result of gaining a favorable impression of them online than seeing them listed in a newspaper or in a real estate agent's brochure. You'll need professional quality photographs to show off your home in its best light online, but don't stop there -- Millennials want to see videos as well. 

Create a Home Office 

A designated home office is another feature that won't fail to appeal to Millennial buyers. Many of them spend at least part of their time working from home, so if you don't already have a designated home office, consider converting one of the bedrooms to one. Choose a room with plenty of natural lighting if possible. 

Create Energy Efficiency

Eco-conscious Millennials appreciate energy efficiency because it's compatible with their principles, but because their idealism is tempered with a pragmatic side, they also appreciate the cost-savings involved with energy efficient features. Consider having solar panels, on-demand hot water heaters, or other green features installed. 

Create a Smart Home

As the first generation completely raised in the digital age, many Millennials consider smart home technology to be more of a necessity than a luxury. Temperature modulation, security, and lighting are three of the most common in-home smart technologies, but they can also be used to water the lawn and garden area, activate laundry machines, and put cleaning robots to work. 

It's also a good idea to be prepared to speak at some length with Millennials come to see your home about the quality and availability of WiFi service. Remembering that their generation may have different needs and preferences than you will help ensure smooth sailing after you put your home on the market. 

About the Author
Author

Ted Stumpf

Ted draws energy and joy from building synergetic relationships with his Clients. Ted's nature is graciously gregarious and persevering; he's honest; and he's been dedicated to a substantial list of clientele throughout his 25 years in the hospitality business and almost two years as a REALTOR. His passion is creating a sincere, successful relationship with people.

Ted grew up in a family of Realtors in central Indiana, earned a degree in economics and philosophy from the University of Notre Dame, and jumped into all aspects of the restaurant business. His ensuing hospitality career path eventually led him into the Event Management Sales & Service role in hotels and quickly guided him to Los Angeles, San Francisco, and finally to a luxury resort in the Napa Valley, where he, his husband, and their dog have resided for almost a decade now.  

The irony is not lost on Ted that his ‘growth’ journey has culminated in“living happily ever after” in an agricultural area with a small-town feel and sense of community strikingly reminiscent of his youth…and as a REALTOR nonetheless!